SEO Rants and Resources

Safe and Simple Solution: Benign Prostatic Hyperplasia

There is a safe and simple solution to the common problem of benign prostatic hyperplasia (enlarged prostate).  There is an innovative treatment option that can relieve benign prostatic hyperplasia symptoms in a single office visit.  Yes, I said a single office visit and it’s a non-surgical treatment option.  Check with your urologist and see if Cooled ThermoTherapy from Urologix is right for you.  Not all treatment options are right for everyone.  That is why you need to check with your urologist to check if this one is right for you.  Over 225,000¹ (and growing) men have opted for this treatment method for their enlarged prostate.

Cooled ThermoTherapyTM is available by prescription only. This therapy is not for everyone. Talk to your physician to see if Cooled ThermoTherapy is right for you.

Most medical procedures may have side effects. Possible side effects for Cooled ThermoTherapy include blood in urine, clots in urine, painful or difficult urination, thickened bladder muscle, rectal irritation, temporary inability to control urination, brief inability to achieve or maintain an erection and the inability to discharge semen in orgasm thus should be considered by men who wish to have further offspring. A small risk of urethral stricture may result requiring further intervention. Patients may experience discomfort during the procedure that may require the use of analgesics or sedatives. Patients may be catheterized for a 2 to 5 day period following the treatment².

For more complete information about the benefits and risks associated with Cooled ThermoTherapy please refer to the Instructions for Use found on our website at www.cooledthermotherapy.com or call us at 1.800.475.1403.

1 Data on file at Urologix. www.urologix.com
2 Data taken from the CTC Advance® Instructions for Use, 250348 Rev B 12/08.

7 steps to quickly generating traffic to your site

What is more important to your Business?

 Long term relationships or long term traffic?

In marketing online there is a difference. Social media marketing is about being in a conversation. You have to engage your customers. This is a long term commitment that will pay off long term dividends as you establish yourself as an expert in the field and network yourself into relationships. Stop working it and you are quickly forgotten.

Search engine optimization builds Long term traffic but it takes time to get established and work to get good rankings.

 

With this article I will try to give you a jump start to the types of activities you can do to increase traffic and to increase your rankings in the SERP’s.

SEO is based on 3 principals.

1. TOPIC: Every page must have a singular topic with copy that supports the topic. This includes related keywords being used on the page. The title of the page is what establishes the topic.
2. REPUTATION: Each link from within your site must use the keyword that defines your topic when it links to the page. If you link using the wrong word you confuse the engines.
3. CONFIRMATION: Links from 3rd party sites must use the same keyword topic when linking to a page. This confirms for the search engines what the page is about.

• Spend the time needed to get the right keywords. Write titles, descriptions and related keywords for each page.
• Install a text link at the bottom of each page linking to a site map. On the site map link every page topic to the appropriate page.
•  
• On all links that go to password protected pages or pages that don't need to be found: IE contact us, search and terms and conditions, put a <nofollow> tag from every page. This stops the engines from giving the Google juice to them.

Now the work begins.

1. Set up and make a commitment to blog. Something like blog.yourdomain.com Add at least 2-3 posts per week. Here are the minimum requirements for writing a blog post.

Match the SEO plan pages/keywords to the topic of the post.

1. The post must have a title that includes but does not start with the keyword phrase.
2. The post must be at least 100 words.
3. The keyword Phrase must be included in the post.
4. The keyword phrase can not start or end any paragraph.
5. Must be conversational.

2. Set up a linked in account. Use the links in it to link back to your site. Use a keyword, not just the default my website. Here is a sample - mine. http://www.linkedin.com/in/terrylmickelson  Download the toolbar. Search your contacts from the tool bar and invite everyone. In a week or 2 you will have a decent size network. Start searching for people in the businesses you want to connect to. Want to reach the CEO of ReMax or Intel? Search and ask.

3. Create a Facebook page and invite friends/family to be your friend. Add your blog's rss feed so that every time you post to it, it appears on Facebook. Makes it "in your face" book.

4. Search for blogs at http://blogsearch.google.com/  Make a comment on related blogs. Where it asks for your name, use a keyword and link back to your site. If you make good intelligent comments that get you in the conversation webmasters have no problem with this. Spam them and you are wasting your time.

5. Sign up for twitter. Put your twitter address in every email sig file. Search for others in the industry. Follow them. Tweet frequently letting your personality come out. Don't try sell anything or put links to your site in all of your messages. Set this up on your phone and tweet a couple times per day. This is about building relationships 140 characters at a time.  http://twitter.com/pageviews

6. Post to Craigs List http://www.craigslist.org/about/sites  Pick a county, pick a city write an ad. Make it fun. Tell people about what you have to offer. Post in the appropriate section(s). Make each ad unique or they get flagged and you get banned.

7. Rinse and repeat. Depending on how fast you write, you should be able to start driving a bunch of traffic and links to your site within a couple of weeks at no cost other than 10+ hours per week.

These instructions are not meant to be all inclusive of every site and were originally written for a company that is in the business of Real Estate Auctions.

Why use a Web Survey Software?

When you are trying to decide what the best way would be to administer a survey, you must consider that a web survey is one of the quickest and easiest. Using a web survey in place of a paper survey is quicker and more efficient in every way. You can get your results quickly and you can download them directly to whatever document you want. If you like you can also export the results to another file. Vovici offers web surveys that can be customized to fit your business and your needs specifically.

New Google SERP Features | WebProNews

Google has just announced 2 new improvements to Google Search. The first is an expanded list of related searches, and the second is the addition of longer search result descriptions.

The company says its deploying a new technology that better understands associations and concepts related to searches. Google explains:...one of its first applications lets us offer you even more useful related searches (the terms found at the bottom, and sometimes at the top, of the search results page).For example, if you search for [principles of physics], our algorithms understand that "angular momentum," "special relativity," "big bang" and "quantum mechanic" are related terms that could help you find what you need.Google says its able to target more queries, more languages, and make suggestions more relevant to what users are looking for.

We've heard Google talk about wanting to get better with intent-based search, and it looks like they're now doing something about it."Additionally, we're now offering refinements for longer queries — something that's usually a challenging task," says a post on the Official Google Blog. "You'll be able to see our new related searches starting today in 37 languages all around the world."As for the longer snippets, users will see them when they search for longer queries (which users are using more of these days).

They will display more text to show more of the keywords used in the query and how they are used on the page.These changes may not be the final word in intent-based search.

The "java" example discussed by Bruce Clay late last year isn't addressed very well here. The related searches suggested when I search for that keyword do not include coffee or country related items.

Still, the features are an indication that Google is indeed looking in this direction.The longer snippets feature is not exactly delivering more relevant results than before, but it could go a long way toward helping users determine if results in fact are relevant by giving them more info to reach a conclusion.

New Google SERP Features | WebProNews

Tags: google, SERP features, google search, performance based SEO

Building Links - A starter kit

Links can and should come from many different area. Companies who get stuck on directories, or link trades or blog posts or articles or.... the list goes on and on do not get the full benefit that links can produce. "In the wild" links come all sorts of sites and vary the anchor text. By creating a natural looking pattern of link building from many sources and techniques you can build faster and a wider base. If you want to do the project on your own I would suggest a combination of the following.

For each keyword you "must" be found for vary your anchor text 60%, 20% 20% This means that for every 10 links you receive only 60% of the links will use the most important words. It takes longer and more work but in the long run it will be worth it.

Build deep links and not just to the home page. "Every boat floats at high tide"

Link Building Tools

If you have to maintain links on the client site like reciprocal links I would use IBP.  It will help in your mailing/managing responses.

Use Fast Blog Finder to make blog posts. Use your keyword in the name field and you will get a link back.

Write and release an article it at the following 10 article directories. Include a text link using your anchor text in the author box.

http://ezinearticles.com/submit/
http://www.goarticles.com/ulogin.html
http://www.articledashboard.com/login2submitart.php
http://www.isnare.com/login.php
http://www.articlecity.com/article_submission.shtml
http://www.ideamarketers.com/library/signup.cfm
http://www.articlealley.com/login.php
http://www.articledepot.co.uk/login.php
http://www.certificate.net/wwio/ideas.shtml
http://amazines.com/

Send a Press release using PRWeb. Make sure to use your anchor text in the copy of the release.

Use a blog distribution service like LinkVanna. Write your blog posts to be 100 words + of original content. If you are going to recycle some of it, post it on the blog network first and then use it elsewhere or it will get rejected.

One of our companies , www.linkagexpress.com has been providing linking services to PageViews SEO clients and wholesale to the SEO industry since 1999. Although our web site is woefully outdated we can generate links of any type for you either at a fixed cost or on a pay for performance basis.

PageViews, Arizona SEO, Selects Bulwark Exterminating as Example for Optimum SEO Opportunity

PageViews Interactive, an Arizona performance based SEO and B2B SEO company will increase their own notability by selecting quality businesses to serve and help reach ultimate company goals.  Through aiding clients in achieving their success PageViews aims for their own.

Scottsdale, AZ, Mar 12, 2009 - PageViews Interactive, an Arizona SEO firm, introduces Bulwark Exterminating as the perfect example for performance based SEO.  Bulwark Exterminating only uses the finest, cleanest, and most effective products in the world to eliminate insects in and around structures.  Their services offer flexible scheduling, unlimited free reservices, and free interior pest control treatments with a 100% satisfaction guarantee. 

Because of Bulwark’s dedication to client satisfaction, quality services, and committed availability PageViews Interactive will aid them reach higher success levels.  Implementing B2B SEO strategies combined with the financially affordable performance based SEO program makes it possible for PageViews Interactive to give companies the cutting edge advantage of top listings on search engines’ results pages. 

"With our Performance Based SEO plan, we help our customers experience the awesome sales power of top rankings, and put them in a position to be able to pay us from increased revenue generated by the additional qualified traffic," explains Terry Mickelson, founder of Page Views, Arizona SEO.  “"If you are not in the top positions, you are giving business away to your competitors; which are any sites ranked better than you," says Mickelson. "Companies that have had a top position in Google understand the value and the smart ones do whatever they can to protect it."

Search engine optimization programs begin with a thorough understanding of a company’s website construction, needs and unique challenges.  PageViews Interactive will audit a client’s site, discover their unique requirements and outline all the necessary services that will deliver a successful result. 

“Not every site qualifies,"explains Mickelson.  "There are some words and categories that are too competitive and others that don't have enough volume to justify the long term commitment and efforts we have to invest in a customers business without getting paid.  If a company spends at least $1,000.00 per month on at least 3 keywords in Google Adwords and/or Yahoo Search Marketing then this Performance Based SEO plan could replace the monthly spend and increase sales many times over".

PageViews Interactive is a company that specializes in search engine marketing.  It allows companies to get top Google rankings for their best keywords, with no payment until their website has been in the top position for 2 weeks.  With their performance based SEO and B2B SEO programs PageViews Interactive provides a strategic partnership at its highest quality.  Contact PageViews Interactive for a free website evaluation.

Reputation Management Tools

On March 4th I wrote a post titled Reputation Management - Why you should be concerned. In it, I discussed the issue of removing negative press etc. What we did not cover is how to monitor your reputation and discover what is being said about you or your company. Following is a list of 34 online reputation management tools as published on the small business marketing blog at Duct Tape Marketing. 

Manage Your Identity

claimID.com - Works along with openID to verify your identity on multiple websites.

FindMeOn.com - Link all of your networks together and verify your identity so people know it’s your profile.

FreeYourID.com - Uses .name address to sign you up for sites.

Garlik.com - Searches the web looking for mentions of you that might involve identity theft.

MyOpenID.com - Use one username to verify your log in on sites that use OpenID - great for sites where you might otherwise have multiple log ins.

Spyshakers.com - Identity Management System that allows users to access their websites and passwords remotley.

TypeKey.com - Another provider of the OpenID standard.

WordPress.com - Sign up for a free account and use as OpenID

Manage Your Reputation

Naymz.com - Sign-up and invite your invite people to write reviews about you and your work.

Rapleaf.com - Look up your reputation, rate others, and they will be invited to rate you in return.

RepVine - Reference and reputation management combined.

ReputationDefender.com - A service that attempts to help you get things being said online about you removed

TrustPl.us - An online reputation service that ranks based on trust scores.

List of message board tracking services: BoardReader.com, ForumFind.com, Big-Boards.com, BoardTracker.com, iVillage, Yahoo Message Boards, MSN Money

Places to find groups to track: Yahoo Groups, AOL Groups, MSN Groups, Google Groups.

Monitor This allows you to monitor and track keywords over multiple search engines.

Keotag.com A service that allow you to search for tagged blog posts across multiple blog search engines.

Manage Your Online Profiles

Comwat.com - Put your online identities in one place to make it easier to show and find profiles

onXiam.com - This site lets you link all your online identities into one account making it easier for people to find you across the Internet.

OtherEgo.com - Another way to display you online profiles.

ProfileBuilder.com - Very function heavy profile builder that shows off the parts of your profiles you select.

ProfileMat.com - Pull all you profiles together and allow commenting on your profile mat page.

SimplifID.com - One ID for all your online profiles

SocialURL.com - Simple URL to show all your profiles

Venyo.org - Lets you add all of your online activities, including blogs and comments to one page.

Zoolit.com - A landing page to show all your social networks

Tags: onlineidentity, reputation management, social networks

Poor economy effects Yahoo Minimum Bids

Yahoo has announced the lowering of the minimum bid in certain categories for their popular Pay Per Click service.

Quoting the official Yahoo Search Marketing Blog, "Given that certain business categories have been impacted by the current economic conditions, we’ve reviewed minimum bid amounts on a large number of Sponsored Search keywords and reduced the minimum bids on many terms. This review process is a part of our ongoing efforts to optimize our search marketplace."

If in the past you had bid on terms and had a lower than required minimum bid that was high enough to fall under the newly revised minimums your daily spend may be increasing as the amount of traffic would be increasing with your additional terms. What this means to you is that if you log into your account you may be able to lower the amount you are paying for each individual click.

Lower costs for Pay Per Click advertising from Yahoo combined with performance based SEO from Page Views gives you a great one two punch for both PPC and Organic rankings.

Reputation management - Why you should be concerned

Any company that has been online for some time will eventually have an unhappy customer, supplier or investor who will post something negative about the company or it's executives. These negative posts then show up in the search engine results pages when a search is done for the company or executives name.

From time to time Page Views Interactive, an Arizona SEO company,  is asked to remove negative press, court actions or comments that are not favorable about a company or one of it's executives.  Removing negative press or comments is not as easy as many would believe. We can't call Google and ask them to remove it from their index or get anywhere by threatening legal action. This is an expensive process that takes time and a lot of effort.

Matt Cutts the well known official blogger of Google gets a lot of requests to remove such items. He posted the following on his blog.

Unfortunately there’s not much I can do. The page you pointed out is not spam, and pretty much the only removals (at least in the U.S., which is what I know about) that we do for legal reasons are if a court orders us. We typically say that if person A doesn’t like a webpage B, only removing page B out of Google’s search results doesn’t do any good because webpage B is still there (e.g. it can be found by going to it directly or through other search engines). In that sense, the presence of that page in Google’s index is just reflecting the fact that the page exists on the wider web.

The best actions for you from our perspective can be one of a couple options. Either contact whoever put up webpage B and convince them to modify or to take the page down. Or if the page is doing something against the law, get a court to agree with you and force webpage B to be removed or changed. We really don’t want to be taking sides in a he-said/she-said dispute, so that’s why we typically say “Get the page fixed, changed, or removed on the web and then Google will update our index with those changes the next time that we crawl that page.” Our policies outside the U.S. might be different; I’m not as familiar with how legal stuff works outside the U.S.

Matt says basically the same thing Google says in their webmaster tools. Most of us will not make it through life without someone not liking us. Sometimes the best answer is going back and doing what ever has to be done to make the person happy. In other cases it is best left alone. Not everyone will like you. Sometimes it is best to engage Page Views to drive the negative press off the first couple of search engine results pages. The best answer and least expensive answer id to retain us to create pages we can control that occupy the top 30 listings of the search results pages so when negative press hits, it does not take over the top spots. 

Tags: b2bseo, az seo, reputation management

Performance-Based SEO, Again

SEO is not a one-time effort - but a process that requires the consistent development of content, and an equal dedication to having others notice your efforts and recognize them.

It's easy to see why many consider SEOs to be nothing more than snake-oil salesmen. As I've mentioned in other posts on performance-based SEO, the challenge to selecting a vendor in the performance model space is recognizing that you are more than just a client - you become a partner.

Performance-Based SEO, Again - Website Magazine - Website Magazine

Tags: performancebased seo, pageviews interactive