The problem with internet marketing for businesses that
draw customers from their own city has been the cost and complexity of effectively
reaching customers in the neighborhoods.
For years, dentists, chiropractors, attorneys, auto repair
shops and others have been splitting their advertising dollar between mailings,
newspaper ads, coupon packs, several variations of the Yellow Pages and other expensive
advertising methods. While each of these
can play a part in reaching local customers, the cost of advertising in each
rises as printing and postage costs increase.
Recent studies indicate that 30% of every search on the
Internet is local in nature, meaning that local consumers are looking for businesses
in their own back yard. According to Lee Ranalli, Vice President of Sales for
Get Found Local, a Scottsdale, AZ based local lead generation company, “70% of U.S. households use the web to help
make decisions when shopping locally for products or services and that number
goes up exponentially when the perceived purchase price is over $100.”
Ranalli says, “The internet is where a local business with a
small advertising budget can reach local customers and compete with the
corporate giants. A business can be listed in the search results of the major
local search sites and online Yellow Pages. The big guys may already have spent tens of thousands of dollars to
create a large presence online that helps them get found nationally or
internationally. However, most haven’t figured out how to get their individual
locations found in Google, Yahoo, Dex, Superpages and other local information
providers. With the Get Found Local service, businesses don’t even have to have
a web site to be found by customer’s right in their own back yard.”
GetFoundLocal.com has launched a web site where business
owners provide information about their business detailing location, hours of
operation, brands carried, professional affiliations and other information that
customers would like to know about them. The information is then hand submitted
to each of the major local search sites. These search providers display web
page ads that are delivered to millions of local consumers’ everyday. The Get
Found Local service is $249.00 one time set up and $49.00 per month. The
service includes inclusion in a coupon distribution system that connects
businesses within the community to one another.
Get Found Local is a Scottsdale AZ based local lead generation
and local search engine optimization and marketing company that lists businesses in local search sites. For
further information please visit www.getfoundlocal.com or contact Lee Ranalli
at
1-866-391-0486.
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