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February 14, 2007

Creating an External JavaScript File

I recommend that no page that you want to be indexed by a search engine contain as little JavaScript as possible. JavaScript and other similar scripting creates excess coding for the search engine spiders to have to “read” through when looking for content they can use. A search engines robot reads the site to determine relevancy.

Having JavaScript on the page increases the amount of irrelevant source coding and hurts the pages relevancy through multiple methods including keyword density, keyword positioning, link popularity and more.

JavaScript is usually placed at the top of the page, many times within the <head></head> tags. Whatever the robot is able to read before it leaves is what it uses to determine relevancy from that individual page.  Is a engine is programed to read the first 300 words or the equivalent number of characters on the site and all or most of that is “used” by JavaScript your keyword density, location and possibly the content of the entire page may get ignored.

If you can't get around having JavaScript in a site use external JavaScript files. Here is how to do it.

Suppose you have a JavaScript similar to the one below. (I have removed the middle of the script to save space.)

<script language="JavaScript">
<!-- function MM_swapImgRestore() { //v3.0 var i,x,a=document.MM_sr; for(i=0;a&&i<a.length&&(x=a[i])&&x.oSrc;i++) x.src=x.oSrc;}}...//-->
</script>

To create an External JavaScript file, copy your script and paste it into a text editor such as notepad.  Remove the beginning and end script commands.  They are: <script language="JavaScript"> and </script>

Next, do a SAVE AS command and save the file as "text only" with an extension of .js

Example: java.js

Create a new folder on your server and name it what ever you wish – Like Java.

Save the text file with the extension .js you just created in the new folder on your server.

To call your JavaScript file into your web page, enter into the same place where the script originally was:

<script src="Java/java.js">
</script>

This leaves you with a nice clean page that the search engines can crawl and hopefully will index.

February 13, 2007

What is Google Page Rank?

In this business of Search engine Optimization and marketing sometimes you forget that not everyone is a search geek.

I was researching who was hosting the site www.flyandfield.comFly and Field owned by a friend of mine, Damin Nurre.

I realized that his host has a page for client testimonials. The page has a page rank of 6 and I spotted an opportunity to request a link.

I wrote to Damin and advised him to write a testimonial for them also and have them add it to their site at  http://mainstreethost.com/testimonials.html "Write the testimonial for them and use one of your keywords in it. Ask them to make this keyword the link to your site. These guys are your hosting company and in the past you have hired them to do Search Engine Optimization.  Give em' the glory, you want the link from a PR 6 site."

Damin's response was "
Can do. What is a PR 6 site?"

For those of you that don't know, Google assigns a value to sites from 0-10. The Google site is a 10 and a new site with no links pointing to it are assigned 0. In theory, the more popular your site is the higher the page rank assigned. It works by counting how many times a page has been linked to and by the "quality" of those links — namely how many times the page that is linking has itself been linked to. For a more in-depth look at Google Page Rank check out http://en.wikipedia.org/wiki/PageRank

Site Review

Earlier today I had a potential customer contact me about promoting their site. It was an affiliate site and had issues. Here is what I wrote back to them.

 

When a search engine or a customer go to your site at either fakedomainname.net or www.Fakedomainname.net they are redirected to http://www.fakedomainname.net/rts/index.asp?siteid=1291 The redirect is a 302 redirect at the server level. This tells the search engines that the site is longer at the address and that there is no need to come back until the move is permanent.

 

The site appears to be an affiliate page. Google has taken a strong stand against affiliates that use pages that are not unique content. Because these products are available exactly as described on your site they will always list the Amazon site and ignore yours. You can work your way around this by creating a site that has unique content and reviews of your own detailing each product.

 

In summary, I would recommend that you create a site on your own domain. Use the product feeds from Amazon to populate your site but also surround this info with unique reviews and writings about your topic. Expand your site to at least 3-5 pages. If you would like additional information on creating a site that can get found in the search engines resource check out the search engine book at search engine help. Another great resource is Axandra, they will teach you how to How to get HIGH rankings in Google and Yahoo! Get top 10 rankings in Google and Yahoo with IBP 9.0, the new version of the popular web marketing tool that brings more visitors and sales.

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