Tupperware has never been one of the companies on my radar. Sure, every time I open the bottom kitchen cabinet next to the stove at home and deal with “the rush to get out” of plastic storage containers I use the name Tupperware in vain. But other than that I just don’t think of them.
Years ago they were a company who’s distribution network was made up of people throwing parties. They partied to the tune of about $2.5 million per day in the early 90’s.
Recently, I read an article that compared promoting your blog to having a Tupperware party. They made some good points. On-line or off, you are leveraging a relationship to commercially benefit.
Is your house inviting? Is your kitchen sink full of dishes when you invite guests over? Are the side bars of your blog filled with distractions or does your blog have poor graphics?
Know your product. If you are going to sell a 25 piece a kitchen storage kit you better know how it works. If you are going to blog, you better know your subject and repeat your unique positioning statement early and often.
Ask for the order. At a Tupperware party handing someone an order form and asking for shipping details is the call to action. On your blog, you may be trying to get subscribers to your RSS feed. Make it clear that you want them to sign up.
Say thank you. After you party you would send out thank you cards. Send a free offer to new subscribers. Perhaps your new white paper or ebook.
Deliver what you promise. The party is not over until you deliver the products in a timely fashion. In your blog it is delivering a clear, consistent message of what you promise.
There is plenty of information and physiological details behind why this company was so successful. >>>Full story
I don't know about this topic more.But By reading your post I got impressed.Now I am interesting to know more about this.
Posted by: SEO Sydney | January 15, 2009 at 11:39 PM
Very good.Most important element means lots of things are there.Because seo is very broad marketing .
Posted by: Melbourne search engine optimisation | February 05, 2009 at 06:41 AM
Why Tupperware relating in blog? I think if the topic of the blog is Tupperware. You can sell it if you want,blog is one of the material to sell and to expose it. Keep it up!
Posted by: seo philippines | February 26, 2009 at 05:48 AM