Cold Calling by SEO Firms

Well meaning people in the SEO industry sometimes go off on tangents about things that they really haven’t thought through or are just picking up on topics that have been written about many times.

Take for example the nice article I reference in this post. This well meaning person wants to advise people to never hire a SEO that made a cold call.

I beg to differ and here is why. As web marketing gets more and more specialized we have to look at the resources available to us. As we start to specialize in specific industries we are able to use some resources for more than one client without having to re invent the wheel. This increases productivity and reduces costs to our clients. This is especially true when it comes to linking and web 2.0 research; posting and developing industry specific relationships.

By the way, this is a well written article that makes excellent points. It is worth taking the time to read. The article has also turned out to be good “link bait” as several of us have commented, wrote about it and posted the article to Digg etc. 

You can read the article titled, .6 Tips To Not Get Ripped Off When Buying SEO Servicesspan>