Strategies for Quickly Building an Audience with Social Media

The social media revolution is happening. Are people finding your website?

As a business, how do you make your business website stand out amongst 435 million other websites and more than 1 million blogs competing for your audience's attention? It's not as hard as you might think. Internet readers want information from the Internet. They don't want advertising, marketing, or a "pitch". The solution is to become a social media "Maven". A Maven is a trusted authority. One who becomes like a friend on the social media websites. I like to equate it to being a "hub" in the offline world of word of mouth networking. As you gain your audience's trust, they will return to you over and over again wanting to invest in your advice. There are five steps to becoming a social media maven:

1. Get in the Game. Begin blogging immediately.
2. Share your passion. Build your website, blog and online presence around your passions.
3. Be controversial. Don't just follow the leader and rehash the same old thing that everyone else is writing about. Challenge the status quo.
4. Create world class content. You will drive repeat traffic to your website by offering top notch "how to" information. In thins new world of information delivery this can be written, audio or even video.
5. Engage in the conversation. Encourage your audience to ask questions.