What is more important to your Business?
Search engine optimization builds Long term traffic but it takes time to get established
and work to get good rankings.
With this article I will try to give you a jump start to the types of activities you can do to increase traffic and to increase your rankings in the SERP’s.
SEO is based on 3
principals.
1. TOPIC: Every page must have a singular topic with copy that supports the
topic. This includes related keywords being used on the page. The title of the
page is what establishes the topic.
2. REPUTATION: Each link from within your site must use the keyword that
defines your topic when it links to the page. If you link using the wrong word
you confuse the engines.
3. CONFIRMATION: Links from 3rd party sites must use the same keyword topic when
linking to a page. This confirms for the search engines what the page is about.
- Spend the time needed to get the right keywords. Write titles, descriptions and related keywords for each page.
- Install a text link at the bottom of each page linking to a site map. On the site map link every page topic to the appropriate page.
- On all links that go to password protected pages or pages that don't need to be found: IE contact us, search and terms and conditions, put a <nofollow> tag from every page. This stops the engines from giving the Google juice to them.
Now the work begins.
1. Set up and make a commitment to blog. Something like blog.yourdomain.com Add at least
2-3 posts per week. Here are the minimum requirements for writing a blog post.
Match the SEO plan pages/keywords to
the topic of the post.
- The post must have a title
that includes but does not start with the keyword phrase.
- The post must be at least 100
words.
- The keyword Phrase must be
included in the post.
- The keyword phrase can not
start or end any paragraph.
- Must be conversational.
2. Set up a linked in account. Use the links in it to
link back to your site. Use a keyword, not just the default my website. Here is
a sample - mine. http://www.linkedin.com/in/terrylmickelson Download the
toolbar. Search your contacts from the tool bar and invite everyone. In a week
or 2 you will have a decent size network. Start searching for people in the
businesses you want to connect to. Want to reach the CEO of ReMax or Intel? Search and
ask.
3. Create a Facebook page and invite
friends/family to be your friend. Add your blog's rss feed so that every time
you post to it, it appears on Facebook. Makes it "in your face" book.
4. Search for blogs at http://blogsearch.google.com/ Make a comment on related blogs. Where it asks for
your name, use a keyword and link back to your site. If you make good
intelligent comments that get you in the conversation webmasters have no
problem with this. Spam them and you are wasting your time.
5. Sign up for twitter. Put your twitter address in every email sig file. Search for others
in the industry. Follow them. Tweet frequently letting your personality come
out. Don't try sell anything or put links to your site in all of your messages.
Set this up on your phone and tweet a couple times per day. This is about
building relationships 140 characters at a time. http://twitter.com/pageviews
6. Post to Craigs List http://www.craigslist.org/about/sites
Pick a county, pick a city write an ad. Make it fun. Tell people about what you
have to offer. Post in the appropriate section(s). Make each ad unique or they get flagged and you get
banned.
7. Rinse and repeat. Depending on how fast you write, you should be able to
start driving a bunch of traffic and links to your site within a couple of
weeks at no cost other than 10+ hours per week.
These instructions are not meant to be all inclusive of every site and were originally written for a company that is in the business of Real Estate Auctions.
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